Back in 2014, we supported the baby food manufacturer Holle in structuring its sustainability issues and formulating sustainability goals. An important tool in this process was the materiality analysis.
For this workshop format, we brought in representatives from the management, communication, purchasing and quality departments. Together we discussed Holle’s key sustainability issues.
The materiality analysis consisted of three parts:
Holle’s sustainability strategy was developed from the materiality analysis. The results were used for the first time in the Sustainability Report 2014. It presented the sustainability spike, which is based on the clustered workshop results and covers the following aspects: corporate culture, product responsibility, partnerships, agriculture, employees and resources.
To this day, Holle uses the sustainability spike in direct communication with customers, for example on packaging.